https://stannomarjones.com/tags/fundraising/ Recent content in Fundraising on theplaybook Hugo -- 0.147.2 en-us Mon, 15 Apr 2024 09:18:35 -0400 https://stannomarjones.com/posts/sql-web-analytics/ Mon, 15 Apr 2024 09:18:35 -0400 https://stannomarjones.com/posts/sql-web-analytics/ <h2 id="background">Background</h2> <p>For a political advocacy organization, I analyzed web traffic and conversion data to understand what drives user engagement, which segments generate the most revenue, and where optimization opportunities exist.</p> <p>The goal was straightforward: turn raw web activity into actionable insights for the web and fundraising teams.</p> <hr> <h2 id="approach">Approach</h2> <p>I worked with two core datasets—<code>page_views</code> for user behavior and <code>conversions</code> for donations—focusing on traffic patterns, device segmentation, referral sources, and donor value.</p>