Optimizing User Engagement and Revenue Using SQL
In this project, I generated insights specifically tailored for a web team within a prominent political advocacy organization. The queries cover various aspects such as user engagement, revenue analysis, and page views over time. Additionally, I designed visualizations in Tableau and provided recommendations based on my findings. Exploratory Data Analysis (EDA) Summary This section outlines the steps taken to explore and analyze web analytics data using SQL queries. The analysis provides insights into user engagement, popular pages, device segmentation, and referral sources....